Trade shows are an expensive investment, but if executed properly, they can mean big business for your company. Appearances count for a lot in business, especially when presenting your product to potential business partners. Just as you would wear your best work clothes to a meeting with a potential buyer, […]
Google it, there are millions of tips on how to save money at trade shows, so it begs the question – Are all these tipsters helping the exhibitor or actually hindering their trade show success?
If you’re wondering whether you should spend the extra money on those aesthetic finishes for your booth, you should seriously consider it. Today, there are some great design features and technologies that can really make your exhibit stand-out from the crowd. Too many exhibitors are overwhelmed with the costing of […]
Registering and preparing for your company’s appearance at the next industry trade show is just half the battle. After organizing your employees and working on a promotional plan and goal to showcase your products and services, it is time to think about the visual aspects of your booth in the […]