Google it, there are millions of tips on how to save money at trade shows, so it begs the question – Are all these tipsters helping the exhibitor or actually hindering their trade show success?
Trade shows are the perfect time to differentiate your brand from your competitors’. Every appearance in a trade show involves a difficult marketing decision, which may or may not prove effective or bring a return on investment. But for those who participate in industry trade shows, the centerpiece of trade […]
One of the most dreaded tasks of any trade show event is getting your booth up and ready for customers. You may arrive early to set up, but it still takes hours to put your display together! Here are Ballance Display’s 7 tips for setting your trade show booth up […]
If you’re wondering whether you should spend the extra money on those aesthetic finishes for your booth, you should seriously consider it. Today, there are some great design features and technologies that can really make your exhibit stand-out from the crowd. Too many exhibitors are overwhelmed with the costing of […]
You’ve likely put a lot of time and money into your existing trade show display. From its design, construction and setup, you have probably spent hours with your exhibit, bringing in potential customers and showing off your product or service. You may love your display, but how do you know […]
At some point, your company may want to participate in an outdoor event that allows you to showcase your products or services in a new type of venue. You may be able to adapt your existing indoor display for use at an outdoor trade show event. However, there are […]
The shape of your display is an important detail that should not be overlooked in your planning stages. The shapes you use in your display have the potential to send some subtle insights to visitors about your products, your company, and about yourself. Here, we’re revealing what some of these […]