Exhibitors are always looking for ways to make their trade show display more appealing to potential customers. The first goal of your booth is to bring people to it! Therefore, it is important that it look attractive and unique – it should stand out from the competition. Here are some suggestions for cool accessories that will help you create an exhibit that can draw people in.
If you have a limited amount of space available to you at your next trade show or event, don’t panic! You may have to adjust the display and presentations you usually turn to in order to suit the smaller space you will occupy. However, scaling down your trade show booth does not mean it will lose its impact! Follow these tips to make sure your small display is effective.
At some point, your company may want to participate in an outdoor event that allows you to showcase your products or services in a new type of venue. You may be able to adapt your existing indoor display for use at an outdoor trade show event. However, there are several challenges of an outdoor display that you will need to consider first before you get out there.
For over 30 years, Ballance Display has provided quality exhibiting solutions that are lightweight and portable. We specialize only in portable displays so we can dedicate ourselves to refining the booth designs that suit your needs, now and in the future.
Over the years, our president Peter Ballance has been on the cutting edge of product design and development. Trade show displays have changed greatly over the past 30 years to become more functional and portable – and we have progressed along with them. Our displays use the latest materials available to create great looking exhibits. Ballance Display is now an industry leader in tradeshow exhibit manufacturing. But how have our trade show displays evolved to become what they are today?
In 1985, our original displays had a tubular frame made of chrome or brass, and were comprised of panels made of Plexiglas, pegboard or oak. Graphics or murals could be attached to the panels using Velcro.
After you’ve put in the time and effort to get your trade show booth to the right level and ensure your team is ready to meet with potential clients, you can’t forget the importance of following-up with all of the people you networked with. The real measure of success for your latest trade show exhibit will come from turning the leads you’ve generated on the trade show floor into actual long-term sales.
In almost every retail store, product specialists will be demonstrating and attempting to sell all sorts of products from fitness equipment, electronics, appliances, food and beauty products. Manufacturers know consumers like the opportunity to see and test out products before making a purchase. That’s why retail product demonstrations can be a great way to improve sales, enhance brand awareness and increase consumer satisfaction with your product or service. Here are some fool-proof ways to boost the effectiveness of your in-store demonstration and increase customer engagement.