According to Exhibit Surveys, the average exhibitor spends about $274 per every visitor they interact with at a trade show. Whether that number is good or bad depends on your expo displays ROI – or return on investment. However, how do you determine your ROI? And what does your ROI tell you exactly? Check out our guide below for help.
Getting visitors to your trade show booth is only the first step in making a splash at an expo or convention. You also have to ensure you’re memorable – that those visitors will remember your brand, their experience, and what you offer once they leave the show, hopefully reaching out to do business with you later on down the line.
Trade show space is only so limited. Wouldn’t it be great to use that space as best you could? To utilize every inch to show customers exactly who your brand is, what you offer, and why they should do business with you? With custom exhibits, all this is possible – and more. Custom exhibits can allow you to tell your brand story in a fun, interactive, and, most importantly, memorable way.
Expo displays aren’t just a great way to show off your brand at trade shows in conference centers, convention halls, and other indoor venues; they’re also a great outdoor solution, allowing you to make a splash and attract visitors at outdoor trade shows, festivals, and other events.
Forget off-the-shelf product display cases and poster boards at your next trade show. If you want to really show customers what your brand is all about, it’s time to try something different – something custom. Custom exhibits are the only way to deliver a truly unique and innovative experience for your trade show visitors, virtually guaranteeing you’ll stick out in their minds when they go home the next day.