The size of portable trade show displays can vary based on the needs of any given company, and the products and services they are promoting. Luckily, we can accommodate many requests and create custom portable displays of many sizes.
Trade shows are an expensive investment, but if executed properly, they can mean big business for your company. Appearances count for a lot in business, especially when presenting your product to potential business partners. Just as you would wear your best work clothes to a meeting with a potential buyer, so you should ensure your trade show display looks great.
It is important that you don’t cut corners when it comes to graphic design. Your potential customers see your company reflected in your trade show display. If your graphics look professional, original and modern, it helps to legitimize your company.
Still, it is important to make sure your product speaks for itself. Make sure the graphics you choose are minimalistic and modern, to ensure the customer is not confused by how convoluted your message could become. Read More
Are all these tipsters helping the exhibitor or actually hindering their trade show success?
Trade shows are the perfect time to differentiate your brand from your competitors’. Every appearance in a trade show involves a difficult marketing decision, which may or may not prove effective or bring a return on investment. But for those who participate in industry trade shows, the centerpiece of trade show marketing is the trade show booth. However, choosing the right trade show booth may be a challenging task considering the variety of options on the market. Read More
One of the most dreaded tasks of any trade show event is getting your booth up and ready for customers. You may arrive early to set up, but it still takes hours to put your display together! Here are Ballance Display’s 7 tips for setting your trade show booth up fast:
Trade shows can be a powerful marketing tool if managed properly, but most companies don’t see the ROI from their trade show efforts they require to justify attending more trade show events. So why do so many companies struggle? Most exhibitors are uneducated when it comes to the process. There are so many variables to running a successful exhibit program, and unfortunately, most of these tricks are only discovered the hard way.