A great trade show booth is an investment. It shouldn’t just be a one-use purchase; it should be something you and your company can utilize for years and years to come. Unfortunately, after a booth has been used once, many exhibitors simply return to their office, throw it in a closet, and forget about it for the next year. This is a big no-no. Trade show booths and displays require stringent care and maintenance if they’re going to survive multiple uses.
When you’re creating trade show stands, the options are truly endless – especially when it comes to the materials you use. Depending on your set-up and take-down needs, the imagery and graphics you’re using, and your overall brand aesthetic, you could choose any number of different fabrics and materials for your booth.
Expo displays are no longer boring old posters and promotional banners. With the increasing popularity of tradeshows, competition for visitors’ attention has gotten stiffer. Displays and booths have gotten more creative, and exhibitors have stepped outside of the box to try some truly innovative techniques to make sure their brand is seen and heard.