Schick Hydro Silk
Ballance Design partnered with BOOM! Marketing to build a a 10×20 Display to showcase Schick’s Orchid female razor at malls across Canada. The soft fabric was mixed with vibrant LED lighting to create a soft and whimsical environment.
To design and build a modular exhibit to promote a new line of women’s razors at malls across Canada based on an artist sketch (above). The exhibit was to have a whimsical feel, incorporate flowing water and TV screens.
We built the exhibit with our Precision aluminum system with tension fabric graphics and oversized rigid die-cut graphics on stand-offs. RGB LED lighting was applied to the rear of the die-cut graphics to create a soft glow lighting effect that could be dialed into brand colours (purples & blues). A custom floor was created using branded vinyl tiles and liquid tiles that moved when walked on. White furniture and TV screens were added to complete the exhibit.
The Schick client and account teams are in LOVE with the Hydro Silk booth!
There was great feedback and consumer response in Vancouver. – Candice Dixon, Operations Manager, Boom! Marketing