A pop-up exhibit is a great way to spruce up your trade show or convention booth without a whole lot of hassle or heartache. They’re very affordable, easy to transport, and require very little effort to set up and assemble. For a first-time exhibitor, these factors alone make a pop-up exhibit the perfect choice. However, how do you make sure your exhibit is successful? What should your strategy be going into your first show?
Here are some tips for creating the perfect pop-up exhibit strategy for your upcoming booth:
- Plan to get there early – Even though pop-up exhibits are designed for easy set-up, you still want to allow yourself plenty of time to find your booth, install your exhibit, and get settled. Many conventions and trade shows limit the time you have to set up, so be sure to check ahead of time and abide by the rules – especially on your first go-round.
- Go out on a limb – Try a design or marketing tactic you wouldn’t normally use. Since a pop-up exhibit is a fairly affordable type of portable display, you should use it as a way to hone in on a truly effective strategy. Try out one slogan, design, or image this time; then, next time around, try out something a little different. After a few rounds, you’ll be able to gauge what works, what doesn’t, and what brings the customers in.
- Get help from the pros – Don’t be afraid to ask questions from those who have done it before. Speak with colleagues who’ve done trade shows at past positions, or work directly with your display provider for guidance on design, customization, and other options.
Are you ready to try a pop-up exhibit? Contact Ballance Display today at 1-888-774-4403. We can help ensure your first trade show booth or convention is a success!