Are trade shows worth the investment? Nutmeg Exhibit reports that on average, contacts made at a trade show can impact a company’s sales for up to two years after the show—a great reason to make sure that your trade show displays make the best possible impression. Modular trade show displays may be more expensive than your typical standard banner stands and portable displays, but there’s a reason: they deliver results. With modular trade show displays, your ROI, or return on investment, can be much higher than with traditional displays. Because of their unique design and interactive nature, you’re better able to invite, engage and entice your customers, resulting in more sales in the long run.
With modular trade show displays, you can essentially invite customers into your brand. They experience your services and products and learn firsthand why they should use them. Some types of modular trade show displays include:
- Kiosks—Invite customers front and center to view interactive screens, videos and graphics about your company’s offerings.
- Light boxes—Show off the beauty of your products with life-size light box displays that make customers feel they can reach out and touch them.
- Counters—Let your sales team welcome customers from behind a custom-branded service counter. Customers can approach it to ask questions and discuss products.
- Exhibits—Create a custom exhibit with tables, screens and product display cases to engage your customers and let them experience your brand.
All types of modular trade show displays afford more interactivity than traditional displays. This allows customers to better know your brand, company and products. Through this, they’re more likely to ask questions, interact with your sales team and more importantly, make a purchase.
All in all, modular trade show displays are an investment. They can be customized to your exact needs and specifications and then used time and time again at each trade show, convention and conference you attend. They’ll help you attract customers and improve sales substantially.
Want to learn more about modular trade show displays and the ROI they can offer your business? Contact Ballance Display today at 888-774-4403.