Having tradeshow displays in your booth is great, but their mere presence isn’t enough. To really make a difference in your performance and generate foot traffic, your tradeshow displays need a head-turning design, one that conveys your message, promotes your brand and lets you stand out from the rest of the booths.
Follow these helpful tips for designing great tradeshow displays:
- Use a professional—You should never use a do-it-yourself design on your tradeshow displays. A bad design will turn off potential customers indefinitely, and they’ll never come back. You want your design to be the best it can be. That’s why you should always leave the design and graphic layout of a display in the hands of a professional who will know best design practices and how to appeal to your target customers. Ballance Display has an in-house design team to help you design a truly spectacular display.
- Consider color—Sure, black and white can look stylized and minimalistic, but it’s not the best way to draw attention. Use plenty of color in your tradeshow displays so your brand turns heads and sticks in people’s minds. Remember, certain colors give off certain feelings: blue is relaxed, white is more sterile and red denotes passion. Your graphic designer can help you choose the best colors for your brand and overall message.
- Light it up—In addition to choosing great colors that are sure to get noticed, you can also use lights to catch the eyes of passersby. Line your banner stands, kiosks, counters or other displays with LED lights or displays. Also use lights to show off your company name, logo or slogan, or integrate lights into graphical portions of your displays, making them light up or flash when a visitor interacts with them. Lighting can also be used to create certain effects or looks. Talk to our team about how to best use lighting in your space.
Considering tradeshow displays for your next booth? Contact Ballance Display today at 888-774-4403. We’ll help you design and create the perfect display to get your company noticed.