When you’re at a tradeshow, it can often be hard to differentiate yourself. Thousands of booths are on-site, and every one of them is competing for the same audience. So how do you make sure show goers see and visit your booth when there are so many others to choose from? It’s simple: use tradeshow displays. Tradeshow displays allow you to generate more booth traffic and see a more successful outing overall.
Experiential tradeshow displays can help you engage passersby and get them interested in your brand. Here at Ballance, we offer a variety of unique and interactive display exhibits that are customizable for your company’s needs. Use our speakeasy doors to make your visitors feel like they’re entering a hole-in-the-wall club, or try our mock airplane fuselage to give them a real out-of-this-world experience. You can even use our faux CNN News desk to give your presentation a more official edge. Make sure your staff is well-trained to answer questions and give the best possible representation of your company; a report by the Center for Exhibition Industry Research (quoted by GraphiColor Exhibits) indicates that 85% of an exhibitor’s success is tied directly to the performance of the staff.
Counters, kiosks and modular tradeshow displays all allow you to invite audience members in—not just barrage them with information. Station your employees behind counters or kiosk displays and have them personally welcome each person to your booth. Or, set up an inline modular display (like the Spiral, Jolly Jumper or Expertus) and allow visitors to learn about your brand and services in a cool and interesting way.
Catch Their Eyes
Banner stands, light boxes and towers are great ways to grab attention. Use these displays to show off your latest products or promotions, share important company information or just display your logo and website. With these captivating tradeshow displays, your company or presentation is bound to stick in visitors’ memories.
Want to learn more about tradeshow displays or discuss which displays could be right for your next exhibit? Contact Ballance Display today at 888-774-4403.