Trade shows are the perfect time to differentiate your brand from your competitors’. Every appearance in a trade show involves a difficult marketing decision, which may or may not prove effective or bring a return on investment. But for those who participate in industry trade shows, the centerpiece of trade show marketing is the trade show booth. However, choosing the right trade show booth may be a challenging task considering the variety of options on the market.
Modular Trade Show Booths
Modular trade show displays are the perfect solution when you are planning to participate in more than just one event. They are easy to put together and dismantle. They can be used to cover larger or smaller footprints depending on your space’s conditions. They are easily customizable and can be used for several trade shows. Modular trade show booths can easily be adapted to the particularities of each event, and are able to fit in compact cases for travel.
Customized Trade Show Booths
Considered some of the most distinguished trade show exhibits, custom trade show booths are often the most effective solution to represent your brand. If you want to stand out from the crowd, and strengthen your brand, or to make it more visible, customized trade show booths are the right solution. They are clearly more expensive, but they are durable and reliable, and can impress visitors to your booth.
Portable trade show displays are perhaps the most versatile trade show exhibit for companies who are already well known on the market. They can be put in an easy-to- carry case, which can be taken on the plane or put in the car for easy travel. They are affordable, easy to customize, parts are interchangeable and can be dismantled and put together quickly. This type of booth is the embodiment of functionality in all respects.
Outdoor or Indoor Booths?
The choice of an indoor or outdoor trade show booth will depend on the type of events you are looking to attend. Outdoor trade show displays often involve tented booths to protect the exhibitor from the elements. When designing your outdoor trade show booth, consider factors like weather, visibility, items displayed, objectives, and more. Ballance Display offers outdoor accessories for your booth such as inflatables, flags, and custom signage.
The right trade show booth is the one that meets the needs of portability, visual flair, and cost effectiveness. You should also take into account future shows. Another factor that may influence your decision is the impact you want to create for the event you are attending. Taking all of these into consideration should help you decide which trade show booth is right for you.
Ballance Display can help you decide which type of trade show booth best fits your needs. Contact us today for a consultation.