There are many factors you will have to consider before creating your next trade show display. Use our handy list of Do’s and Don’ts to make sure your booth is a success:
- Consider how many times you will be using the display. Is it a permanent fixture? Or do you need a portable, light display or a heavy-duty one? Knowing how your display will be used is the key to making further decisions about the booth.
- Be honest in your graphics and written materials about your product or service. Visitors will be able to see through any false claims and will be put off.
- Tailor your display for the industry/type of trade show you are attending. This is very important if you are participating in a show that is outside of your usual industry. Make sure that both your booth and demonstration show how your product can apply to whatever niche group you are looking to sell to.
- Be consistent with your branding, colour scheme and style. You want potential customers to easily identify your company’s logo, especially after they leave the trade show.
- Set a realistic objective or vision for your display. You want to put together a design for your booth that you are able to accomplish within budget and make it look great.
- Go overboard on visuals. You can’t disguise a bad product with flashy graphics. Also, you do not want your booth to distract from your message and product.
- Try a new demonstration or sales pitch without having practiced and tested it first. If you are well rehearsed, visitors will have a more favourable impression of your company.
- Give away boring promotional items such as pens, key chains and lanyards. Come up with a different type of giveaway that suits your product or service and makes you stand out from the crowd.
- Forget materials. Before you head out to the trade show, make sure you have everything you need. Try making a checklist well beforehand to ensure that you are completely prepared on the day of.
- Under staff or overstaff your booth. You want to make sure that potential customers have someone to talk to, but at the same time, you do not want your booth to be crowded. Take into consideration the number of people attending the trade show and try to figure out exactly how many employees you will need.
Ballance Display hopes that these tips help you plan a great trade show display for your next event!