If you’re planning on attending trade shows, it’s important that you have everything prepared and ready to go prior to the event. In order to help in this preparation, we’ve created a to-do list that will help you create a successful exhibit.
Train Event Staff
The staff that will be attending the event should be very knowledgeable about the products on display. If you are showcasing several products, have certain staff specializing in just one or two products. For example, if you have 2 products on display and 4 staff members, have 2 of the staff members specializing in one of the products, and the remaining 2 staff members specializing in the other product. This way, consumer’s questions can be answered more thoroughly and your staff can impress potential consumers with their expertise!
Not only should staff know about the product, they should also have a thorough knowledge about the company and any additional products and services that are offered. Finally, make sure that all staff members have clearly defined roles. Role confusion on the day of the event can add unnecessary stress and may cause problems or conflicts.
Prepare a Demonstration
A well planned and thought-out demonstration is a good way to showcase your product. Make sure everything is prepared beforehand so that it can go off without a hitch. For example, if you’re using electronics, make sure batteries are charged and bring your own extension cords in case there are no electricity outlets nearby. Additionally, having a charismatic speaker leading the demonstration will help attract consumers and keep their attention. Use the demonstration to gain consumer’s trust by proving your product does what you claim it can do.
Pack Enough Samples and Reading Material
Have samples and information for potential consumers to take away from your booth. Brochures and pamphlets are a great way to keep consumers informed after the event. Make sure you bring enough material to hand out. If you have a rack of brochures, keep it filled. If you have a near-empty rack, consumers may hesitant to take one of the last brochures. Also, all staff should have business cards with them. Not having a business card reflects poorly upon your employees and your company as a whole.
Don’t forget about the little things…
Often, we forget about the little things that can have a big impact on the success of a display. Two of the most important things to have are a pen and spare paper. Writing down information for potential consumers will help them remember your product. Paper that is embossed with your company’s logo will help remind them of your company. Often, there isn’t enough space on pamphlets or brochures to add in extra information, so having spare paper will be helpful.
Name tags, company shirts, and a dress code are also important. Employees that are dressed the same look more professional, adding to the look of your display. For tips on how to dress for a trade show, check out our blog post! Also, be sure to test all electronic equipment beforehand to iron out any bugs or glitches.
Finally, don’t let your display get in the way of a successful exhibit. Portable displays are reliable and easy to install. On the big day, the last thing you want to worry about is having a problem with the installation of your display.