You’ve probably spent months preparing for your upcoming trade show event – training staff, creating an interactive display and preparing your product for consumers. After all this preparation, you don’t want to forget something that could result in a disaster! Here are some things to consider before you head out to ensure that everything runs smoothly and your exhibit is a successful one.
1. Meet with Event Staff
A quick final meeting before attending the trade show can be very beneficial. This is an opportunity to reinforce the message you want your staff to convey to prospective customers as well as answer any questions the staff might have. Running through the schedule for the show and explaining any final details that your staff needs to know is also a good idea at this time.
2. Check on Materials
Before you leave, confirm with your contact at the event site that all of your display materials have arrived. Make sure that anything else due to be delivered will arrive on-schedule and that anything you or your team are bringing is accounted for, packed, and ready to go. You may also want to bring extra supplies just in case something goes missing in transit!
3. Confirm Itinerary
Ensure that your transportation and accommodation plans are in place. Call hotels and airlines before your departure to confirm your reservations. Make sure your office and family have a copy of your itinerary and contact information so they can get in contact with you while you’re away. Don’t forget to change your voice mail and email message to let people know you are out of town and when they can expect you back or how to contact you in the meantime.
4. Ensure Post-Show Strategy is in Place
Take a look your post-show marketing strategy and make sure letters, packets, and follow-up materials are ready to be finalized the day you return. You’ll want to have these materials ready before you leave so that you can follow up with any potential leads within a few days of your return. It is important that your post-show strategy is put in place ASAP so your company will still be fresh in the minds of your contacts.
5. Get up Early!
On the day of the show, plan on being at the event site as soon as the doors open. This will give you and your team plenty of time to make sure that your display is completely set up and looking its best. As well, you will have extra time to replace anything that is missing or fix anything that is broken. Any remaining time before the trade show begins can be used as an opportunity to rehearse your sales message and test out demonstrations in the space where they will actually happen during the show.
By following these last-minute tips, you can be sure that your event will go off without a hitch. Ballance Display hopes your next event is a great success!