In life, we can’t always have everything we want. Trade shows are no different. We make decisions about what’s necessary, what we like but don’t need, and what we can live without. When budgeting for trade shows, the most important thing to keep in mind is spending your money wisely – only buy what you need and buy the most useful products. However, this is often much easier said than done.
Companies are continuously bombarded with advertisements promising products that will get them noticed. But the truth is, you can’t always be sure of the payoff but you do need to spend something to make something. That being said, you don’t need to spend a fortune on trade show displays. Here are some of the more inexpensive items you can get to make sure your booth is attractive, professional and practical.
Your display has to look sharp, but it doesn’t need to have a multi-media room with flat screen TV’s and a lightshow going on in the background. You can keep your display simple, yet professional while keeping your costs low. A good table with a clean, fancy covering will be enough to display your products. There are many choices of dynamic tables you can choose from: ones with levels, triangles, or a standard rectangle. Also, you can get the cloths custom made with your business logo printed right on.
You can have many kinds of displays on your table that clearly and effectively advertise your products. You can display a single image or multiple images of your product, and you can even use a professional 3-panel display board (like the ones you would find at a science fair) to display your images. It’s a meat and potatoes approach that’s time tested and effective.
To kick this up a notch, banners represent an awesome way to display product because they’re inexpensive, eye-catching, and advertise clearly what you’re selling. They fold up neatly so that when they’re reopened they look new. It can pop out more than a table, but it’s far from tacky or gaudy. In other words, it’s a wise investment.
One of the most important aspects of the tradeshow is getting new customers. For this, it’s necessary that they have information to take home with them so they can learn more after they’ve been to your booth. You need pamphlets and brochures so people can warm up to your business after the trade show is done. There are fancy stands and displays for them too! Whether you want to spring for this is up to you, but you may be busy talking with potential customers while another batch comes along, and if you’re indisposed, it will be helpful if they can see for themselves where the information can be found. This is an essential aspect, and even a no frills approach includes pamphlets and brochures.