There are three main types of trade shows: industry trade shows, consumer trade shows, and trade shows that are a combination of industry and public consumers. Each of these types provides your company with different opportunities to present your product to potential buyers. This guide will help you decide which type of trade show is best suited to your needs.
Industry Trade Shows
An industry trade show is usually invite-only and brings together industry executives and company representatives who are looking for the newest and best products. These kinds of trade shows are usually closed to the public.
Industry trade shows can often involve big profits, because this is where the major deals are made. People who attend industry shows are looking for products that are ready for mass distribution and sales. This type of trade show is for you if you’ve got a fully developed concept or product line that is ready for sale. You must also be open to making major deals! Not only can you make important deals at an industry trade show, but you also have the opportunity to scope out your competition and figure out your product’s position among its competitors.
Consumer Trade Shows
A consumer or public trade show is open to anyone who wants to attend. This type of trade show is organized to provide consumers with the opportunity to purchase goods and services. Consumer trade shows encompass a range of niche shows such as food and wine shows, home improvement shows, technology shows and sporting shows.
It is important to attend consumer trade shows to directly connect face-to-face with your potential consumers and gain new customers while increasing sales. Consumer trade shows are also a good opportunity to introduce new products. Your presence at these types of shows also reinforces your presence to existing customers.
Trade shows may allow you to gain some profit, but then the main aim is to advertise your product! Therefore, it is important that your display is as eye-catching and visually interesting as possible – preferably three-dimensional and interactive. By drawing people to your display, you gain exposure that is crucial for the success of your business.
Industry and Consumer Trade Shows
These types of trade shows are open to both industry players and public consumers. Often times, these shows will begin as industry-only and will open up to the public towards the end of the show.
A show that is open to both industry and consumers offers the best of both worlds: you can attract both larger investors and buyers as well as individual consumers. In both cases, you are also raising awareness of your company and its product. This type of show may be best for you if you are looking to gain the maximum exposure for your product.
No matter which types of trade shows you choose to attend, Ballance Display wishes you the best of luck!