Registering and preparing for your company’s appearance at the next industry trade show is just half the battle. After organizing your employees and working on a promotional plan and goal to showcase your products and services, it is time to think about the visual aspects of your booth in the exhibition show.
You’ll want to attract potential customers or business partners with something bold and enticing, but you want to refrain from bombarding their eyes with too many words or busy graphics and colours. Take some of these guidelines into consideration to create a graphics display that will have you stand out from the crowd in a positive way at the next show.
When developing a design for your trade show exhibit, you should ask yourself these key questions:
• Who are you?
• What are you selling?
• What are your target markets?
• Why would anyone want to buy it?
Once you have the answers you can then brainstorm on how you can incorporate them into an effective and appealing design.
Start with the name of your company or product. If you already have a logo or specific design, keep with that so attendees can recognize who you are. Consider using a short subheading with either a company slogan or a short sentence describing your company philosophy or purpose so attendees can quickly know if you are someone or something they might be interested in.
If none of this information so far addresses what you do or sell, then you need to do some re-thinking. Don’t leave people guessing. There may be dozens of other companies at the trade show offering similar products or services to your company, so how are you going to stand out and convince prospects to choose you? Highlight any features or benefits you offer that are superior to what is typically on the market. If you’re offering a faster, cheaper, environmentally friendly, or avante-guard service, use key words that will show prospects you stand out from the crowd.
Whether you are hiring a graphic design professional to do the work or depending on yourself, using simple but striking graphics are the best way to tell your company story and persuade attendees to approach your booth. Think of this as if you were creating a company billboard to be placed on a busy street. You really only have a few seconds to capture someone’s attention as they walk down the aisles of the exhibition hall so make the best use of those seconds. This means the message will have to be short and to the point, with the most important information included.
Keeping these tips in mind will give you the best opportunity to have a display that will bring curious eyes and curious minds to your booth to hear more about your products and services.