As a business owner or industry professional, you are probably well aware of the importance of attending trade shows in your field. These events deliver unmatched opportunities for networking, promotions, sales and future business deals.
Having a booth set up at the next big industry trade show is a great way to take your business to the next level. You will need to prepare your objectives and get your employees together to participate at the show and represent your company well. This can be a difficult task but a rather important one. Knowing how to effectively motivate and educate your staff to assist at a trade show booth can do wonders and really make your time there worthwhile. Consider some of these suggestions to overcome any insecurities or fatigue at your next trade show booth.
Many staff members may not feel comfortable working the booth if they are shy or inexperienced, while some may not feel putting in the extra hours outside of work will be of any benefit. Overcome these assumptions by training your staff well before a trade show is scheduled. This way they will know it will come with the job and they will not feel put on the spot at the last minute.
Make sure your staff is educated on the basic tasks you will need them to fulfill at the show, and some extra roles that wouldn’t hurt. Consider having senior employees mentor first-time trade show attendees to show them the ropes. You will generate more enthusiasm and success if you are in the booth working alongside your employees, so don’t expect to leave them by themselves with everything.
If trade shows are a vital part of your business and you are looking to make a splash and really shine at the next industry event, you need to be well prepared. Perhaps consider hiring a consultant who can give everyone a brief education on how to represent the company and the products in an accurate and interesting way to possible customers.
Once your staff is well aware and equipped with what they need to run a trade show booth, encourage them to implement their own ideas into the strategy and make their own teams so they are comfortable and feel valuable. Consider holding a friendly competition during a trade show where prizes or bonuses will be awarded to employees or teams which perform well beyond the expected level to represent the company or generate large consumer interest in the company’s products and services.
Each employee will have their own personal motivation when it comes to working hard, so understand what those are and work with them to bring out their individual best efforts going into the show. These types of performance rewards will be remembered by staff and encourage even the most reluctant trade show participants to get out there and entice potential clients.
With enough perseverance, preparation and enticing rewards, you can create a positive environment at your next trade show booth that will not only improve your overall results, but also instill a sense of inclusion and determination in your staff.