Getting visitors to your trade show booth is only the first step in making a splash at an expo or convention. You also have to ensure you’re memorable – that those visitors will remember your brand, their experience, and what you offer once they leave the show, hopefully reaching out to do business with you later on down the line.
Making Your Booth Memorable
According to Exhibit Surveys, only 82 percent of show goers actually remember visiting a company’s booth once a trade show is over. That means, even though you may get a visitor to your booth, they may not even remember your name once they head home the next day. Disappointing, isn’t it?
Fortunately, there are ways you can ensure your trade show booth is both attractive and memorable for your visitors. These accessories can help:
- Lighting – Draw attention to the important parts of your booth with eye-catching and exciting lights. Line your counters with LED lights, integrate flashing lights into your banner stands, or just use a spotlight to make sure your products are front and center. Chances are, you’ll be one of the very few booths (if any) to use this tactic, virtually securing your spot in the memories of your visitors.
- Media displays – Interactive video and audio experiences are a great way to make sure your booth stands out in the forefront of your visitors’ minds. Use video screens throughout your booth to display promotions, share info about products or services, or just use them to entertain. No matter how you use them, visitors are sure to enjoy the high-tech experience and remember your brand later on.
- Product kiosks – Have a great product? Let your visitors actually interact with it on a product display kiosk. Encourage them to touch, taste, or feel your products, discovering what it does, why it’s different, and how it can help them with their own needs or demands.
Want to make sure your trade show booth is a memorable one? Let Ballance Display help. Contact us today at 1-888-774-4403 to get started on your booth accessories today.