When attending a trade show, you should be focused on displaying the best possible image of your company. Your products and services should stand out to entice and secure customers and partners for the future. There is no doubt that a large part of your company’s overall display or presence at the event will rely on the type of exhibit display system you choose. The last thing you want to worry about is an awkward and complicated trade show exhibit that takes hours to put together and take down. With the right know-how and assistance, you can make your trade show exhibit experience simple, affordable, and successful.
First off, you must decide between renting or purchasing a custom display. Your decision should be based on which option best suits your marketing needs. If you have the intention of representing your business at a number of events, it would be cost-efficient to purchase your own display rather than continuing to rent.
Commissioning a custom display can be a fun process if you find professionals to work with who will deliver the best products and advice. You can have total control over the design scheme, materials, size, and functionality of the booth so it will perfectly meet your needs. Portability is probably one of the most important factors when thinking about your exhibit display, as you will most likely be traveling to various cities or countries to show. Custom displays are portable and compact; they can be taken down easily and put back together without needing extra help. This will also help you save on high shipping costs, which can be associated with sending large exhibit materials to venues. When your products are updated or the company’s focus shifts, you can easily replace the graphics with new material without having to replace the entire display kit.
Your custom exhibit will be made with portable and modular parts that can be expanded or minimized to suit the area you are working with. Fabric stands can be made to fit into pop-up frames that fold and set up in just minutes. You can even have a system created for you which can easily be converted from one 20 by 20 foot exhibit to a smaller 10 foot booth or even multiple smaller displays that can be spread out over the trade show grounds.
Today’s strong but lightweight systems can even hold flat screen TV monitors, shelves for items, and any additional signs or interactive graphics that you may have in mind. Interactive kiosks and displays can even double as product displays or sales podiums for customers to interact with products and learn from company representatives. When you are working with a smaller area, think about using banner stands that look like a movie projection screen. They can be made to suit different heights and multiple graphics, and retract into a small pile that can fit in a duffle bag and be transported to the next event.